Big Red Hacks (BRH) is an annual event at Cornell, where hundreds of students compete to design, build, and pitch unique technical projects — all in just 48 hours.
The visual theme for this year's event was "retro futurism", so I compiled a mood board to guide our designs. There were a lot of purples and blues in the reference images, so I opted for a warmer color scheme to better connect with Cornell's color scheme (it is Big Red Hacks, after all).
Communication for the event takes place almost entirely online, so I created a set of reusable icons and cards to be posted on social media channels leading up to the event.
The visual identity for the organizing committee had no cohesion, so I brightened our palette, standardized our typography, and designed a new logo that works well in multiple orientations.